Blanco (Spain) « David Fern

DAVID FERN

Blanco

Blanco has been established in Spain for thirty years as a prominent women's fashion retailer. Over a period of five years we implemented new design concepts into more than twenty existing stores and helped to expand the company into new sites throughout Spain. We worked very closely with the client to gain an understanding of the highly competitive retail culture in their country.

The result is an exciting, vibrant collection of spaces within each store, which relate and respond to the diverse variety of merchandise on display. Our aim was to make the shopping experience fun for the customer by creating a series of contrasting display devices to evoke different moods within the predominantly white interiors.

 

1995 – 2000

Client: Blanco, Madrid

Location: Spain