DAVID FERN

D100 Relocated

In 2012 the practice relocated into a new site next to nearby Smithfield market. The design concept of the earlier scheme was developed and translated into the new basement space, and where possible existing features were adapted and re-used, such as the large surgery doors. More colour was used in the new space and a recently developed new graphic identity was scaled up to add striking new imagery around the practice. The new graphic imagery for the interior was developed and implemented by Diane O'Doherty.

Photographs by Olivier Hess

2012

Client: D100 Dentistry

Location: London, UK