D100 is a private dental practice located within the Barbican, London, adjacent to Virgin V Health Club. Designed before the advent of the i phone, the practice launched a new approach to dentistry, placing an emphasis on the combination of electronic interaction and personal comfort. It embraced new technology in order to enhance the customer experience and detract from the fear of the service, through the use of sound, light and colour.

The target customer is the nearby city professional who is very familiar with the progressive use of modern technology. The reception area invites visitors to interact with custom designed IT stations and relax in a calm and comfortable environment reminiscent of a contemporary hotel lounge.

Image 9 courtesy of Hannah Starkey, taken in 2004. Hannah specialises in staged settings of women in city environments.


Client: D100 Dentistry

Location: London, UK